BRIEF/ CREATE A VISIAL TOOL TO PREPARE THE GENERAL PUBLIC TO CAMPAIGN AT THE G8 SUMMIT AGAINST WORLD HUNGER
I Set out to design various logos to be placed as the identity for the campaign. Ideas derived from concepts connecting with famine and unequally in the world etc. I began to feel that the picture with the hands grabbing chunks out of Africa was the most powerful. I didn’t want to present a negative reaction so i decided to think of a way of reverting from the G8 from ‘taking’ and giving the public the responsibility to give .
Because this is a hunger campaign i immediately thought rice was a good source of food to portray hunger as its a source of food generally eaten in both developed and developing countries.
I made a globe using rice grains to to make a straight forward illustration of there being enough food in the world for everyone. I decided to put the rice grains on a black background to make them more clear.
I then came up with the idea of hands pouring rice into each other forming a globe of rice. I pitched this idea to designers at Comic Relief, who then art-worked the design to be placed in london underground.