The Perfect Brief

BRIEF/ THE CREATIVE PERSON IS AT SOME POINT LIKELY TO FIND THEMSELVES FACED WITH THE BRIEF. UNDERSTANDING AND DECIPHERING THE BRIEF IS KEY TO PROVIDING THE RIGHT SOLUTION/ I realised that creating a brief is a problem in itself; it draws the question of; ‘how do you create a brief?’ OBJECTIVE/ Speaking to various designers I aimed to develop a clearer understanding of constructing a project brief. I set out to ask questions such as; ‘what is a good brief?’,‘What is a bad brief?’ and ‘How would you improve briefs previously given to you?. I also asked if they could give me any tips to help me understand creating a brief. FINDINGS/ This collection of research would be shown visually using various forms of media.

 

INTERVIEWS

 

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